Kick vs Twitch is redefining streaming industry

Once upon a time, not too long ago, a pair of brainy Yale grads concocted a website, Twitch, for video game aficionados to broadcast their exploits live. It was a smash hit, enough to make Amazon sit up and splash out a whopping $970 million (or €892 million if you prefer) to snap it up just two years later.

Fast forward to the present day, Twitch is the big dog, the head honcho in the world of live gaming streams.

Now here comes the Twitch (pun intended).

Picture the scene – gamers worldwide, huddled in front of their screens, shocked to the core. Why? Two of the mightiest maestros on Twitch have just announced their departure. They’re packing up their virtual belongings and setting sail for the Aussie platform, Kick.


This isn’t just a little hiccup for Amazon’s golden child. It’s a punch to the gut.

It’s more than about video games. This could be a signal, a bell tolling changes in the entire streaming universe. Fasten your seatbelts, folks. Things just got real.

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